How This Simple Secret to Success Changed My Entire Business


When you’re an entrepreneur you get to design your business exactly the way you want.

You have choices. You get to choose what products and services to offer, the market that you’ll serve, the method of delivery and everything in between.

A few years ago after attending a conference for women business owners, I came back to my business with a fresh perspective. While reviewing the notes from that weekend, something hit me. I finally realized how much control I was giving away by not creating the ideal company that supports my ideal life. You see, I was allowing others to dictate what my company should be by not honoring my vision that I had for the business. As a result,  I was literally giving my dream away.

Once I wrapped my mind around this, I drew a line in the sand and said to myself, “No more.” It took me looking at my vision and asking myself one tough question. Why? Why hadn’t I created the business and life I love? Why had I settled for the middle of the road when I have a choice every day to be more and do more. And, friend, that’s when things shifted. I stopped letting time slip by and started paying closer attention. I made a list of what I wanted to in life and what I wanted to let go and stapled it to the front page of my journal. With it in plain view, it serves as my reminder of the life I am creating.

It’s been several years since that conference and I’ve turned the game from good to amazing. Some of the decisions that I had to make were simple but many of them were downright hard. For instance,  I cut back hours, ended my office lease, and put qualified people in new roles. I even ended contracts that weren’t a good fit for me.

We’re the decisions easy? Some were. Others weren’t. But all of them were worth doing to create my best life. 

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